Overview of the Privacy Policy

In this Privacy Policy, we explain the types of personal information we collect through our Services, how we use this information, how long we retain it, and with whom we share it. We also describe how you can make choices about the use of your information and exercise your rights, including the right to object to certain processing that we carry out (if provided by applicable law). More detailed information about your rights and how to exercise them is outlined in the "Your Rights" section. Additionally, we provide contact information so you can reach out to us with any questions about this Privacy Policy or our privacy practices.

1. Who is responsible for your Personal Information?

LS Tractor is responsible for operating all other Services, and for information about you collected through or in connection with those Services. The name and contact details of LS Tractor can be found in the ‘Contact Us’ section below.

2. Personal Information We Collect

When we refer to “personal information” in this Privacy Policy, we mean information that relates to an identifiable individual (for example, name, contact details). The following types of personal information are collected in connection with our Services:

1. 1) Information You Provide Directly
   • We collect required information (email address) and optional information (name, contact details, phone number ,address) when you make an online inquiry
   • We collect required information (email address) for newsletters (marketing).
   • We collect optional information (name, contact details) for call center consultations.
2. 2) Information Collected During Your Use of the Services
   • During the use of the services, cookies may be generated and collected.

3. How We Use this information

In this section we set out the legal grounds on which we rely to process your personal information and under each legal ground, we explain the purposes for which we collect and use your personal information.

1. 1) Provision of services based on your contractual relationship with us
   • To fulfill the provision of services requested by the user.
   • When the user wants to receive information about promotional events.
   • We also use personal information to check simple statistics, such as the number of times the user visits the homepage.
2. 2)Legitimate interests of the LS tractor and/or third parties
   

   We process personal information to the extent this is necessary to fulfil our legitimate interests (or those of third parties), which include our interests to:

   • Effectively manage our relationship with our customers, including by communicating with you and responding to your queries.
   • Carry out direct marketing activities (when we are not required by law to obtain your consent), including by sending you marketing communications via email, phone calls, text messages, and running promotions, competitions and prize draws.
   • Protect our business operations against, identify and prevent fraud and other illegal activities or activities prohibited by our Terms of Use.
   • Protect the security, availability and integrity of our services and information systems, including by using authentication mechanisms and other security measures, monitoring our systems for security threats, keeping back-ups, anonymizing data, and carrying out system maintenance services.
   • Protect our legal rights and the safety of end users, including by handling complaints, obtaining legal advice and establishing, exercising or defending legal claims relating to us or other companies in our group and our services.
   • Improve our services and customer care, including by seeking your feedback and carrying out surveys and market research, performing data analytics on the usage of our services in order to identify regional and global user trends and optimize our offering to customers globally.
   • Effectively manage our business, including by generating reports and analyzing the performance of our services (through the use of aggregated information), auditing our business processes, using statistics to make informed business decisions.
3. 3) Your consent
   

   We seek your consent to process your personal information, where we consider it appropriate or where this is required by law. We use consent to:

   • Place cookies and use similar technologies in accordance with our Cookie Policies and the information provided to you when those technologies are used. For more information, see the “Cookie Policy” relevant to the service you are using.
   • Send you marketing communications (If you have subscribed to receive marketing information such as newsletters).

4. 
   On other occasions where we ask you for consent, we will use the data for the purpose explained to you at that time.
   
   When we rely on your consent, you always have the right to withdraw your consent at any time. This will not affect the lawfulness of any processing we carried out before you withdrew your consent. To exercise this right, please see the “Your Rights” section below.

5. 4) Legal obligations
   

   We process personal information to the extent this is necessary to:

   • Comply with our legal requirements under applicable laws (e.g. tax and accounting obligations, obligations relating to product safety, warranties and consumer protection).
   • Comply with court orders and subpoenas, and respond to legally binding requests from government, law enforcement agencies, public authorities and/or regulators. Where we need your information to perform our contract with you or to comply with our legal obligations, you are required to provide this information to us. In other instances, you are not required to provide personal information, however, not doing so may impact the way you use our Services.

4. Sharing Information

We transfer, disclose or otherwise make available personal information about you to third parties as described below:

• The LS Mtron and personnel: We share personal information between LS Mtron members and with our personnel, including contractors and agents, and other companies in our group, to the extent this is necessary or reasonable to provide our services and to fulfil the purposes set out in section 3 above or described in the privacy policies relating to our other services. For example, we share your personal information with your local LS Tractor member for marketing purposes.
• Authorized resellers. In certain countries, products on our Website are sold by our authorized resellers. When you purchase products from our Website in these countries, we will share your personal information with these resellers.
• Other business partners: We will disclose your personal information to other business partners where necessary in order to enable you to access Services you have requested through our Services or promotional materials related to our Services.
• Business advisors: for example, our lawyers, accountants, business consultants, insurers, auditors, to the extent it is necessary for them to provide us with their services.
• Government authorities, judicial authorities, regulators or other third parties where required: We will disclose personal information to government authorities, judicial authorities, regulators or other third parties where we have a legal requirement to do so or where we believe this is necessary:
  •  - to comply with the law or respond to compulsory legal processes (such as a search warrant, subpoena or court order).
  •  - to verify or enforce compliance with the terms and policies governing our Services and to investigate and prevent fraud or other unlawful activity relating to the use of our Services or affecting our business, to the extent such disclosure is permitted by applicable data protection laws; and
  •  - to protect and defend our rights, property, and the security or safety of our business operations and those of any of our respective affiliates, staff, business partners, our customers or members of the public.
• Corporate Transactions. We may disclose your information to a third party (and their business advisors) as part of a merger or transfer, reorganization, acquisition or sale (including in the context of negotiations), dissolution or other corporate transaction, or in the event of a bankruptcy.
• Other Parties with Your Consent or on Your Request. In addition to the disclosures described in this Privacy Policy, we may share information about you with third parties when you separately consent to or request such sharing.

5. Retention of Personal Information

We take appropriate steps to ensure that we process and retain information in accordance with the following principles:

• at least for the duration for which the information is used to provide you with our Services.
• as required under law, a contract, or with regard to our statutory obligations (e.g., tax laws); or
• only for as long as it is necessary for the purpose for which it was collected, is processed, or longer if required under any contract, by applicable law, or, in anonymized form, for statistical purposes, subject to appropriate safeguards.
• Where we process your information, we process the data until you ask us to stop and for a short period after this (to allow us to implement your requests). We also keep a record of the fact that you have asked us not to send you direct marketing or to process your data indefinitely so that we can respect your request in future.

6. Your Choices

Where permitted we may contact you via email, phone call, text messages. To submit a request concerning the receipt of such communications from us, please contact us using the information specified in the “Contact Us” section below.

You can unsubscribe from our marketing communications at any time by contacting us directly (see “Contact Us” section below). As noted in the Your Rights section below, you have the right to object to use of personal data for direct marketing purposes at any time.

Please note that if you unsubscribe from our marketing communications, we will process your unsubscription as soon as possible, but please be aware that in some circumstances you may continue to receive marketing messages for a short time whilst we process your request. We will also continue to send you service messages to provide you with necessary information in relation to your contract and the Services you use (for example, to update you on changes to our Terms of Use).

7. Your Rights

To the extent provided by applicable law, you can ask your local LS tractor representative for a copy of the personal information we hold about you. You can also ask us to delete personal information or correct any inaccuracies, to restrict or limit the processing of your personal information, to withdraw your consent and to provide you with personal information that you provided to us for a contract or with your consent in a structured, machine-readable format, and to ask us to share (port) this data to another controller.

In addition, to the extent provided by applicable law, you can object to the processing of your personal data in some circumstances (in particular, where we don’t have to process the data to meet a contractual or other legal requirement). You have the right to object at any time to the use of your personal information for direct marketing purposes, including profiling relating to direct marketing.

However, these rights may be limited, for example if fulfilling your request would reveal personal data about another person, where they would infringe the rights of a third party (including our rights) or if you ask us to delete information which we are required by law to keep or have compelling legitimate interests in keeping. Relevant exemptions are included in both the GDPR and in national laws. We will inform you of relevant exemptions we rely upon when responding to any request you make. To make a request concerning your rights or to make an inquiry, use the contact details under the “Contact Us” section below. In some cases, you can also exercise your rights directly through the Website.

8. How We Protect Personal Information

We take the protection of your information seriously and we have in place safeguards designed to protect the information we collect through our Services.

• Customer’s sensitive personal information is stored encrypted.
• We control unauthorized access from external sources using security equipment and make effort to protect your personal information.
• Handling of our information is restricted to personnel handling personal information, who undergo training to securely manage customer’s personal information.

However, please note that although we take reasonable steps to protect your information, no website, Internet transmission, computer system, or wireless connection is completely secure.

9. International Transfer of Information

Your use of our Services will involve the transfer, storage, and processing of your personal information within and outside of your country of residence, consistent with this Privacy Policy. In particular, your personal information will be transferred to the Republic of Korea. Please note that data protection laws and other laws of countries to which your information may be transferred might not be as comprehensive as those in your country.

[For European Residents] If you are in the EEA (European Economic Area, that is in the European Union and Iceland, Lichtenstein, Norway), UK or Switzerland, we will transfer your personal information to other countries outside the EEA, UK or Switzerland, including the Republic of Korea and the United States. European Union Law recognizes the Republic of Korea as adequately protecting personal information. However, where we transfer your personal information to a jurisdiction which is not considered adequate by applicable law, we will take appropriate measures, in compliance with applicable laws, to ensure that your personal information remains protected. Such measures include for instance the use of model clauses which have been approved by the EU, UK and Switzerland. In some instances, we will rely on your explicit consent, where this is appropriate. To request more information or obtain a copy of the contractual agreements or other safeguards in place, use the contact details set out in the “Contact Us” section below.

10. Updates to Our Privacy Policy

We will update this Privacy Policy when we change the way we use your personal information, or when we are required to do so under data protection laws. We will bring to your attention any material changes to our Privacy Policy in an appropriate manner (for example, by posting a notice on the webpages through which we provide our Services and indicate at the top of the notice when it was most recently updated).

11. Contact Us

To exercise your rights, or for further information about how we use your personal information, please contact us.

- marketing@lsmtron.com / Marketing Team, LS Mtron Co., Ltd.

If you are not satisfied with how we use your personal information or believe that this is not in accordance with data protection laws, you have the right to complain to the data protection authority where you live, work or where you believe that an infringement of data protection laws has taken place.

12. Personal Information of Children

Our Services are designed for a general audience and are not directed towards children. In connection with our Services, we do not knowingly collect or maintain personal information from minor or knowingly allow such persons to use our Services. If we learn that a minor has provided us with any personal information, we will promptly delete such personal information.

To comply with regional laws and regulations, we may apply different privacy policy for different regions. Please see each region’s lstractor.com website privacy policy listed below for details of how LS Tractor processes personal information in each region. In each region, personal information collected from users is only used for the purpose for which it was consented and is not used for secondary purposes.