CI

Introducing the CI that embodies
the vision of LS Mtron

CI

LS Tractor CI signature

Signature Rules

Mtron is a combination of the words “Machinery” and
“Electronic, they express the vision of LS Mtron to grow
as a high-tech manufacturer of industrial machinery
and state-of-the-art electronic and automotive parts.

The wordmark is a key element in building LS’s identity
and the most important aspect of its image.
As LS’s wordmark represents the company’s stylistic
features and symbolism, it is essential to adhere to
specific guidelines and principles when applying it
to prevent any distortion, alteration, misuse or
abuse which could in any way damage the image.

Arrow shape

Arrow shape

The arrow represents the strong
desire of the LS Group to move
bravely forward into the future, and
its boundless competency
as a creator of new paradigms.

Curvature

Curvature

The soft curves of the rounded
Gothic font represents the
determination of LS to do its
best to achieve the highest
customer satisfaction.

LS BLUE

Expresses the expertise,
transparency
and integrity of the LS Group.

LS RED

Ambitious and
Progressive Thinking

LS Tractor CI signature

Space Guidelines

When used with other text or graphic elements,
ensure a certain amount of space around it for clarity.

Main Color

LS Blue

PANTONE 281C
10r 30g 90b
100c 80m 25y 0k
#0A1E5A

LS Red

PANTONE 199C
250r 0g 45b
5c 100m 80y 0k
#FA002D

LS Gray

PANTONE 430C
125r 130g 130b
5c 0m 0y 50k
#7D8282

Sub Color

Green

PANTONE 321C
0r 155g 180b
100c 0m 15y 0k
#009BB4

Blue

PANTONE 3005C
5r 105g 160b
100c 30m 0y 5k
#0569A0

Silver

PANTONE 877C

Gold

PANTONE 872C