LS Mtron has been named top-rated tractor maker in North America for fourth straight year by EDA
LS Mtron has been named the best tractor company by North American
dealers for the fourth consecutive years, surpassing global tractor competitors.
This is the first time in the global tractor industry, which shows the fact
that LS Mtron's technology is recognized in the global market.
LS Mtron, the industrial machinery affiliate of South Korea’s LS
Group that is aiming to bump up its global sales, was once again named the No.
1 tractor brand among North American dealers.
The Korean company said Wednesday it was awarded the 2018 Equipment
Dealers Association (EDA) Dealer’s Choice Award in the tractor category.
“We’re the first tractor maker in the world to top the customer
rating charts in the region for four straight years,” the company claimed.
Established in 1990, EDA represents approximately 4,500 retail
dealerships involved in the sale and service of agricultural, construction and
industrial equipment in North America. The award was based on a survey of 2,224
dealers across the country in which 56 manufacturers were rated on 11 factors.
LS Mtron scored 6.15 out of 7 in overall satisfaction, far above the
average of 5.55 and outperforming other top-tier names including Kubota (5.78),
John Deere (5.34), Agco (5.11), and Case IH (4.32).
“We will accelerate our efforts to expand our reach in the global
market,” said an official from LS Mtron, adding that the company aims to reach
2 trillion won ($1.81 billion) in sales by 2023.
LS Mtron saw its annual tractor sales, which started off as 160
billion won in its founding year of 2008, surge to 580 billion won in 2017.
Global sales in the same period jumped nearly tenfold, from 42 billion won to
400 billion won.
The company has its domestic plants in Jeonju, North Jeolla
Province, and has been rapidly broadening its overseas network, setting up a
U.S. sales entity in 2009, a Chinese plant in 2010, and a Brazilian plant in